Decision OS

Test result spend, traffic, orders

Spend (€)Revenue (€)OrdersImpressionsClicksAdd to cartsCheckout startsCreatives

Unit economics price, COGS, margin

Selling price (€)COGS (€)Shipping (€)Fee %Refund %Safety margin %

Supplier & fulfillment agent, delivery, quality

Delivery daysTracking reliability %Defect risk %Stock reliability %

Policy risk TikTok / Meta blockers

Transformation claim Delivery mismatch Price mismatch IP / counterfeit Health/body claim

Sourcing, ads & Shopify build links + execution

Operator notes strategy / assumptions

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